The talk series has long been the most-searched-for podcast on Spotify and is the leading show on practically every other podcasting platform. The Joe Rogan Experience, one of the most popular podcasts in the world, is coming to Spotify via a multi-year exclusive licensing deal. Related reading: best Joe Rogan podcast episodes Other Spotify licensing deals include The Joe Budden Podcast and The Last Podcast on the Left. Though this Rogan news isn’t an acquisition, it serves as the latest big swing Spotify takes in the podcast wars. In February 2020, Spotify acquired The Ringer. In March 2019, they acquired true crime podcast network Parcast. In February 2019, they acquired Gimlet, and podcast host Anchor. Spotify has been active in the podcast acquisition market. Spotify’s listener base will drastically increase as Rogan arguably has the largest and most loyal fanbase.Rogan will decrease his overall audience and anger many touting him an advocate for the “intellectual dark web”.The repercussions from this move are likely twofold: Rogan said on a podcast his show regularly earns 190 million downloads each month. Spotify last reported 286 million monthly active users. I couldn’t venture to guess what the financials are behind the Joe Rogan and Spotify deal, however, I’d imagine they’re in the same range as the Stern contract ( update: per WSJ, the deal is worth more than $100 million another reporter claims it’s worth $200 million). Valued at a reported $500 million, the deal created shockwaves in the media landscape. In an effort to gain a large and loyal audience, SiriusXM signed Stern to an exclusive deal in 2006 for five years. The parallels to SiriusXM and Howard Stern should be relatively straightforward. According to the release, Rogan will retain full creative control which will be something Spotify will need to reckon with.Īccording to The Verge, the YouTube channel will remain active but will no longer contain full episodes. Previously not even available on Spotify, JRE will be added on September 1st and become exclusive shortly after that. The Joe Rogan Experience has a reported 190 million monthly downloads to go along with 8.4 million YouTube subscribers. In a surprising and massive move, Spotify announced an exclusive partnership withe Joe Rogan to make The Joe Rogan Experience a Spotify exclusive podcast.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |